Look for scapular winging or one shoulder blade sticking out. Look to see if one shoulder is more rounded than the other. This can be an indicator of a shoulder dyskinesia.
Restore the alignment
You have determined that your car has an alignment issue. Your front end vibrates at higher speeds, the steering wheel pulls to the side, and you are noticing odd tread wear on your front tires. You bring your car into your mechanic and the advice you get is this; “drive faster, corner harder and aim for potholes.” I doubt if any of us has gotten this advice for our vehicle and yet this is the approach taken with most rehabilitation practitioners. They start exercising the shoulder!
Restore the alignment
When the underlying problem that has created the shoulder issue, a loss of glenohumeral mobility, a tight muscle, limited rib rotation creating tension, if this has been addressed then exercise or strengthening can occur. The only exercises that should start earlier are movement or control type exercises to reduce pain and tension.
Strengthening should never be first for a shoulder problem or impingement issue.
How to treat a chronic shoulder problem
Manual Medicine
Identify the restricted areas and restore motion through manual medicine techniques. Manual therapy interventions can effectively restore normal mechanics to the shoulder.
Spinal Involvement
Check the neck for involvement. The upper cervical spine, as well as thoracic spine, are commonly involved with a shoulder impingement problem.
Trigger Point Dry Needling
Check for myofascial trigger points. Two common muscles that respond well to dry needling or trigger point injections are the levator scapula and the infraspinatus. The levator scapula has a strong attachment to the front of the transverse process of the atlas and can affect upper neck mechanics.
Reduce tension to the postural or tight muscles through dry needling, manual therapy and a home program of targeted soft tissue release.